Brand Strategy and Design




VDLA was founded by experts from the world's largest branding and communications agencies. Our passion is helping organizations realize the full potential of their brands so they can achieve their business goals. 

When you work with VDLA, you'll experience a level of expertise and energy not found elsewhere. We are as comfortable working with senior executives as line employees. That's because we've been in those roles ourselves, and we understand their pressures and concerns.

We have a unique working style. We keep it simple. We do what we say. We are collaborative, but we pull no punches when it comes to making recommendations. In our experience, clients respect our direct approach, and show it by giving us strong recommendations and bringing us back again and again. Virtually all of our work comes from personal recommendations from satisfied clients to their colleagues and friends. 

What many clients appreciate most is our ability to link brand success to business results. As our case studies from multiple industries demonstrate, we have a solid track record of creating brands that help our clients grow faster and compete more effectively. We would be thrilled to do the same for you.

Now learn more about our people....

Glenn Van Deusen

Marketing & Business Strategy

Glenn is a marketing and business strategy expert with more than 30 years of experience in building brands and companies. His skill at uncovering strategic insights that can deliver exponential results and then integrating those business drivers across multiple disciplines has been well proven in consumer packaged goods, financial services, medical devices, pharmaceuticals, and communications industries. Glenn believes the most effective brand strategy and design solutions—those that drive business results—are grounded in a clear and deep understanding of the core issues from the perspectives of the customer and key influencers. 

Glenn held brand management positions at Procter & Gamble and SmithKline Beecham and general management positions with Bausch & Lomb and Advanced Polymer Systems. He also founded two advertising agencies for Saatchi & Saatchi, was Corporate VP and Worldwide Head of PAREXEL MedCom, and was a Principal with the branding firm of Congdon + Company.

Glenn has served on the Advisory Board of several early-stage companies and contributed his talents to major non-profit organizations as a board member, trustee, and committee chairman. He has been a speaker and contributor on the topic of leveraging brand equity and strategy for business growth with Businessweek, Med Ad News, The Conference Board, and other national and global publications. Glenn received a business degree from Loyola University, followed by executive education at Wharton, Darden, and the Center for Creative Leadership.


Maureen McKenna

Account Director

Maureen oversees our client relationships and helps manage our fact-based strategic process, client deliverables, and coordination with our design team.

Maureen has built a successful career in client services at agencies specializing in above the line campaigns, strategic brand launches and extensions, promotional initiatives, and package design. She applies her accumulated knowledge of full service marketing across a wide range of industries to lead integrated initiatives for our clients.

Maureen has worked on successful brand campaigns for clients such as: Mars, Heineken, Jose Cuervo, Reebok, PepsiCo, ConAgra, Abbott Nutrition, and CVSHealth.

She received a B.A. From Fordham University and is a member of the AIGA NY, a professional organization for design.


Dan Dyksen

Strategic Brand Design

With a keen interest in art and typography, Dan learned his craft at Maine College of Art and Fashion Institute of Technology. Since graduating 20 years ago, he has enjoyed helping clients solve complicated business problems through smart branding and design.

After years of working with classic New York brands such as Condé Nast, Robert Miller Gallery, Pace Gallery and Manhattan School of Music, Dan's love of the city led him to the role of Creative Director of Marketing and Events at New York magazine. What a delight to be there as this iconic brand created an early leadership position in the digital world of 24-hour coverage, blogs and branded content.

Leveraging his experience in both marketing and strategic design, Dan then spent time as a Design Director at Interbrand New York working with global brands such as GE, Covidien and Victoria's Secret.

Most recently, as the Senior Partner, Creative Director at Tenet Partners, Dan had the opportunity to work with great brands, among them IBM, Smithsonian Libraries, CFA Institute, John Deere and The Institute of Culinary Education. Building strong brands through thoughtful design, video storytelling and rich customer experiences has always been his passion.

Ben Prager

Advertising & Communications

Ben develops an individual voice and provocative creative for every client. His collaborative style inspires true thought leadership and contemporary ideation. Having worked in all facets of marketing, Ben possesses an expert understanding of where the crossroads of strategy, branding, and advertising meet to form truly successful, ROI-driven communications programs. 

His work with credit unions like Liberty Savings Federal Credit Union, Garden Savings Federal Credit Union, Mountain America Credit Union, and Heritage Trust Federal Credit Union has been recognized by CUNA with five Diamond Awards. 

In addition to his credit union experience, Ben has delivered successful creative solutions for AFS Intercultural Programs, Alma Bank, American Express, Bayer Corporation, Bessemer Trust, BKLYN Magazine, Genzyme Corporation, Group Health Insurance, Jersey Boys on Broadway, JPMorgan Chase, Kmart, New York-Presbyterian Hospital, New York Institute of Technology, Progenitor Cell Therapy, SuperStock Stock Photography, Swedish Institute College of Health Sciences, the United States Air Force, the United States Tennis Association, and Verizon.

Will Gordon

Market Research

Will is an expert in both qualitative and quantitative research methods as well as advanced marketing analytics, which he has used to support brand strategy and brand health assessment, customer experience management, target marketing, new product development, and pricing projects. 

Will has held senior positions at Millward Brown Vermeer, Prophet Brand Strategy, and Lippincott. He has served a wide variety of clients across a range of industries including financial services, healthcare, high-tech, and consumer products. 

He received a B.A. from the University of Vermont and a Ph.D. from the University of Denver.

Ben Kuyper

Brand Design

Ben is a brand experience designer with a knack for discovering new and unique ways of expressing brands across digital and printed media. 

During his career, Ben has worked with a diverse set of clients and brands such as Acrow Bridge, Avanir Pharmaceuticals, BrightPoint, Federal Reserve Bank, HOYA Surgical Optics, Hear the Hungry, Penn State University, People Magazine, Scient Federal Credit Union, and Tradeweb. Ben holds a B.F.A. from the University of the Arts in Philadelphia and attended the renowned Schule für Gestaltung in Basel, Switzerland.

Mary Burke

Account Coordinator

Mary has over 20 years of experience in technology, research, and office management. Whether for profit or non-profit, Mary has experience on both sides of the fence, with an eye towards being technologically forward while also aware of the bottom line. 

Mary received a B.A. from the State University of New York at Oswego and attended the Maurice Thorez Institute in Moscow, Russia.