VDLA
Brand Strategy and Design

Acrow Bridge

This global bridge manufacturer wasn't getting the credit it deserved for being innovative. Learn how VDLA helped turn this situation around.

Founded in 1951, Acrow designs, manufactures, and supplies modular steel bridges and shoring systems. While their brand identity conveyed a long history of quality and reliability, their state-of-the-art technology and engineering was not coming through to potential customers. Competitors were giving an impression of delivering the most current technology, while Acrow was missing an opportunity to convey both reliability and modern technological know-how.

VDLA modernized the Acrow logo and created a visual system that conveyed a company brand both steeped in a tradition of excellence and on the leading edge of modern manufacturing. We then implemented the new identity through multiple customer touchpoints. Beginning with a new website, we carried the brand identity through a company brochure, corporate stationery, PowerPoint templates, trade show booths, trade advertising, sales presentations, customer giveaways, and office signage—all consistently reinforcing the new brand look and feel. Finally, the new brand was brought to life in the Acrow plant through wayfinding, interactive features, and interior décor.

What we did: logo design, visual system design, environmental design, website and application design, implementation management

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