News & information you can use to help unleash the full potential of your brand.
"Member banking is better banking®" captures the theme of brand initiative
In a highly competitive and saturated market, financial institutions often look for ways to distinguish themselves from the competition. When TruMark Fianncial Credit Union, one of the strongest, most progressive credit unions in Southeastern Pennsylvania set out to create a branding initiative, its mission was to do just that – distinguish itself from the competition.
Sipi unveils a new corporate brand for the next 100 years
Sipi Metals Corp., a 100+ year-old metal refining and recovery business, retained Van Deusen & Levitt Associates (VDLA), a leading corporate branding firm, to create a new positioning, brand architecture, logo, and visual identity system to extend its brand into new markets.
Bethpage Federal Credit Union gains an emotional brand advantage
Bethpage Federal Credit Union recently retained brand strategy and design firm Van Deusen & Levitt Associates, Inc. (VDLA) to evaluate how the Bethpage brand could strengthen the entire organization. The result was a roadmap for all future marketing, advertising, and promotions that reflected new insights about their members and employees and defined a powerful emotional connection to the credit union.
What CUs aren't getting from the Net Promoter Score
As described by Glenn Van Deusen in Credit Union Magazine, brands become great by making an emotional connection with their customers. If credit unions want to excel, they need to think outside their own industry and adopt best practices from the world’s best brands. To help credit unions find, quantify, and leverage a unique emotional connection, VDLA created the Emotional Brand Advantage (EBA®) Analysis.
Ten things to do before rebranding
Before you embark on a rebranding program, make sure you've ready. VDLA outlines how an organization should prepare itself for this intensive and exhilarating process.
Latest branding trends for credit unions
Glenn Van Deusen, a branding expert and advisor to credit union executives, describes some of the latest trends in credit union branding at the Coorperative Credit Union Association annual meeting. Hear how “outside the industry” perspective is changing the way CUs operate.