VDLA
Brand Strategy and Design

Services

Services

 

All the analytical, strategic, creative, and digital capabilities needed to unleash the full potential of your brand.

 

 

Market research

Qualitative and quantitative research that captures the insights necessary to build a compelling strategic brand direction
 

Brand positioning

Defining a relevant, differentiated value proposition that appeals to the target audience and motivates a desired behavior
 

Naming

Creating the primary verbal expression of the brand that is memorable, authentic, and culturally appropriate
 

Logo design

Crafting a visual identity for a product, service, or company that will have lasting impact on the market
 

Print design

Designing, writing, and producing collateral, posters, stationery systems, and other communications materials
 

Brand exhibit design

Creating an environment that encourages personal interaction between you and your customers at a trade show, kiosk, or other meeting spaces
 

Website and app design

Creating interactive, virtual brand experiences using the latest technologies and platforms on web and mobile devices
 

Implementation management

Handling everything from launch planning, event creation, signage systems, budget planning, negotiating with suppliers, and a whole lot more


 

Brand strategy

Clearly defined strategic direction that guides the brand to meet your business objectives
 

Brand architecture

Articulating the roles and relationships of product, service, corporate and organizational brands
 

Employee engagement

Providing tools, workshops, and training to educate employees about the brand and its role in their everyday work
 

Visual system design

Developing a coherent brand look and feel, including typography, colors, approach to imagery, and graphic composition
 

Package design

Balancing form and function to distinguish the brand on the shelf, in the distribution channel, or at point of purchase
 

Environmental design

Creating a physical branded experience, from signs and wayfinding systems to full architectural environments for retail stores and corporate settings
 

Brand guidelines

The essential reference document that contains brand standards, do's and font's, and helpful examples so your brand stays consistent in all expressions

 

EBA™ Analysis

Identifying those things that can make the most significant difference in your business results – it's like putting your Net Promoter Score® on steroids.