VDLA
Brand Strategy and Design

Sipi

In a merger of old and new technology, we revitalized a 100+ year old brand to make it relevant for the future.

Sometimes, VDLA gets hired not just because of our strong credentials, but because we’re able to move fast – really fast. Sipi Metals, a 100+ year-old metal refining and recovery provider, was in the process of integrating a specialty IT services company and needed to redefine its brand before the deal closed. What would the new company be called? How would divisions relate to one another? What would be the elevator pitch to customers?

Within a few short weeks (including several trips back and forth to Chicago), we worked directly with the Sipi leadership team to develop strategic and creative recommendations that were quickly accepted and implemented.

What we did: brand positioning, brand architecture, logo design, tagline, brand guidelines

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