Brand Strategy and Design



Bethpage FCU

"In all the years I've been doing this kind of work, VDLA was unquestionably one of the best partners we've ever had and just did an exceptional job...One of the nice things is that the research translated into real-world strategies and actions." -- Gerard Schmitt, Vice President, Marketing, Bethpage Federal Credit Union 

Sipi Metals

"VDLA understands the real-world implications of the strategy they developed, and explained it to us in clear, convincing language. The VDLA assignment helped us operationalize our sales strategy."  -- Everett Hill, Chief Sales Officer, Sipi Metals Corp.


"I would wholeheartedly endorse VDLA. They are excellent brand strategists...they were able to dissect the research and bring out the critical insights that drove the strategy going forward." -- Kenn Adach, Director of Marketing Playtex Infant Care, Playtex Products


Working with VDLA to refine our brand strategy not only elevated our marketing approach but impacted our whole organization and how we approach Members. Their exclusive Emotional Brand Advantage® analysis uncovered the emotional and rational benefits that drive member acquisition and retention, revealed how to create better messaging, and educated employees on how to interact with Members. Their financial industry experience, and broad understanding of branding outside the industry, made VDLA a perfect fit for us.
-- Tom Kraus, SVP, Chief Marketing Officer, Anheuser-Busch Employees' Credit Union