Brand Strategy and Design

UPMC Enterprises

This Pittsburgh-based venture firm needed a brand to help attract the best talents in healthcare IT. VDLA made it happen.

Even capital can be branded. UPMC Enterprises, the venture capital arm of one of the most prestigious medical centers in the world, asked VDLA to rethink their brand. Specifically, they wanted a targeted communications strategy that would attract the best innovations and entrepreneurs in healthcare IT. 

Validated by insights we gained from a brand equity audit, an aggressive approach was recommended – one that pushed them to the edge of their comfort zone. The resulting “Are You Exceptional?” positioning, drove the design of a new website, print materials, and pitch decks.

What we did: brand positioning, website design, print design, implementation management