Brand Strategy and Design

Youth Corridor

We repositioned and relaunched this new luxury cosmeceutical brand, helping to open up new markets across the globe.

Youth Corridor is an advanced, luxury treatment system for preventing damage to skin, improving skin health, maintaining youthful appearance, and correcting signs of age. The product line was created by world-class plastic surgeon Dr. Gerald Imber. VDLA was asked by his private-equity joint venture partner to take a fresh look at the overall brand and individual products.

We redesigned and repositioned the Youth Corridor brand and product line as a luxury cosmeceutical for the mass-affluent market. As a result, Youth Corridor products are now being sold at Harrods and securing distribution at dozens of high-street retailers.

What we did: brand strategy, logo design, package design